How much time do you spend on your website? How many hours do you spend thinking about ways to make it better? And what’s your current traffic situation like? If you can’t answer those questions, you’re not alone. If you aren’t spending enough time on your website, though, you need to change that.
When people think of organic traffic, they automatically assume it has something to do with search engine optimization, but it may not always be that way. These seven tips will show you how to get more organic traffic from your site—guaranteed!
1) Focus on producing high-quality content
There’s no quick and easy way to get more organic traffic. There are, however, a few ways you can increase your chances.
First, focus on producing high-quality content that provides value to users. There’s no magic number of words or length of articles required for high-quality content. Simply focus on providing excellent information for readers based on their specific needs or questions.
You may find yourself producing longer articles than you previously have. This is actually a good thing because it shows that you care about readers and their time. Just remember not to sacrifice quality for quantity.
Some topics require more in-depth content than others. If you’re addressing a simple question your audience asks frequently, you might write a 750-word article. If you’re examining a meatier topic though, you might write a 2,000 or 3,000-word article for your blog. The key is providing high-quality content.
2) Create an email list
There are various ways to get more organic traffic to your website. Each of them starts with growing an email list.
With an email list, you’re able to find out what information is actually being valued by readers. This allows you to provide relevancy to them in a way that maximizes conversions. This is the essence of content marketing.
Gaining email subscribers is easier than ever because of tools like MailChimp and ConvertKit. Organic traffic comes from people who know what they want from you. Focus on list-building so you can use this for more organic traffic to your website over time.
3) Get backlinks from related sources
Linking back to your website from related sources helps build credibility. If a source links back to you and it’s appropriate, you’ll likely get more organic traffic that is relevant for what you’re selling.
This could also have a snowball effect of gaining additional external links from even more sites over time.
There are hundreds of factors involved in getting quality backlinks. Here are some things you can try.
- produce great content
- contact sites with related content (that link out)
- become an expert on a topic within your niche (become known as an authority)
- create guides
- use HARO strategically
4) Produce quality videos
Video content is an excellent way to increase your organic website traffic. For example, a study by HubSpot found that incorporating video into a landing page increased conversions by more than 80 percent.
If you’re just getting started with video content, start small. Try recording product demos or other short clips. Once you have a handle on what works, you can easily scale up and incorporate videos into all of your marketing efforts!
You can use videos for content marketing on social media platforms, like
- YouTube
- TikTok
5) Use influencer marketing
Another way to get more organic website traffic is through influencer marketing. You can use influencers from YouTube, Instagram, and other social platforms that have large followings.
The best part about influencer marketing is that you don’t have to shell out for a costly campaign. For example, if you are interested in getting more Instagram followers, there are plenty of people on social media who will gladly send more eyeballs your way. All that’s required in most instances is an exchange for a simple shout-out or mention.
6) Run a giveaway contest
If you have a strong following on social media, like Twitter and Facebook, consider hosting a contest. Give away something of genuine value. If you’re a service provider, give away a commonly purchased package of your best services. If you sell physical products, create a special package of your best-sellers.
Another way businesses use giveaway contests to drive traffic is by partnering with other businesses. Reach out to a few non-competing but complementary businesses and create a huge package of products and/or services to give away in your contest.
The goal is not the giveaway. The goal is more email subscribers. A bonus of the giveaway is the additional traffic to your website. After collecting the emails, be sure to give contest participants a strong call of action to have them further explore your website.
7) Link back to blog posts in social media
Links are influential ranking factors, but that isn’t their only benefit. A link from a third-party website can serve as additional validation for visitors. It encourages them to spend more time on your site and return again in the future.
Linking back is seen as an honest marketing strategy. This strategy helps drive more website traffic directly through you and not through other third parties. When sharing links on social media channels, keep it simple. Don’t try to cram multiple links into one sentence or post. Instead, focus on sending people back to one page on your website.
Additionally, links are effective at generating organic traffic and lead generation. They expose your website to a wider audience and boost relevance scores, which determine search rankings over time.
Final Thoughts
Content marketing has become an essential part of modern search engine optimization strategies. Content is naturally linked through efforts like social media, blogging, and article marketing.
There are many ways to skyrocket your organic traffic to your website. The key is building this traffic through reputable methods that will convert over time.Â
